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Search resuls for: "Bud Light Seltzer"


5 mentions found


☆ Bud Light’s Super Bowl commercial leans on humor after a year of turmoil and controversy
  + stars: | 2024-02-06 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +3 min
New York CNN —Bud Light is back at the Super Bowl, this time with a funny “genie” to grant drinkers’ wishes. The 60-second spot, called “Easy Night Out,” is part of Bud Light’s year-long rebrand that debuted at last year’s Super Bowl. The brand has been in crisis mode ever since, and the Super Bowl commercial is part of its effort to turn around perception. “We wanted to get back to the humor the brand has been known for,” Bud Light’s vice president Todd Allen told CNN. 2024 BUD LIGHT SUPER BOWL COMMERCIAL | EASY NIGHT OUT | EASY TO DRINK EASY TO ENJOY :60Bud Light launched its new campaign — “Easy to Drink.
Persons: Bud Light, ”, ’, Bud Light’s, Bud, “, ” Bud Light’s, Todd Allen, Post Malone, Bud Light Seltzer, Peyton Manning, Dana White, BUD, Miles Teller, Keleigh, influencer Dylan Mulvaney, Allen, Heinerscheid, it’s “, isn’t, ” Allen, “ We’re Organizations: New, New York CNN, Super, CNN, “, NFL, UFC, Parent, Anheuser, Busch, Modelo, Miller Lite Locations: New York
☆ SunnyD is being turned into a boozy beverage
  + stars: | 2023-03-10 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +2 min
New York CNN —SunnyD, the flavorful orange drink chugged from childhood by millennials, is embracing one of its more collegial cocktail combinations. There’s now a vodka seltzer version of the drink that was created because of “popular demand,” the brand said. SunnyD Vodka Seltzer becomes the latest entrant into the canned cocktail craze that has customers thirsting for flavor-packed adult beverages over their malt-based seltzer siblings. The vodka seltzer is 4.5 percent alcohol by volume, has 0 grams of sugar and only 95 calories. SunnyD was sold to Harvest Hill Beverage Company in 2017, the privately owned manufacturer of Juicy Juice, with sales of the orange drink growing more than 30% since 2019.
☆ Bud Light Seltzer wants to remind people it doesn’t actually contain any beer
  + stars: | 2023-03-07 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +4 min
New York CNN —Bud Light Seltzer has a problem: People still think there’s beer in the spiked seltzer. “We launched Bud Light Seltzer with the Bud Light name in 2020 because it came with immediate benefits in terms of recognizability and distribution,” he said. From Bud Light Seltzer/YouTubeTo that end, Bud Light Seltzer is rolling out a new, year-long ad campaign with the slogan “100% Hard Seltzer, 0% Beer.” The debut TV spot shows a Bud Light Seltzer delivery truck rolling through a brown-colored desert with colorful bubbles floating through the back. In one ad shown during the 2020 Super Bowl, Bud Light Seltzer enlisted rapper Post Malone and showed the inside of his brain trying to decide to either buy Bud Light or Bud Light Seltzer from a convenience store. Sales of Bud Light Seltzer have fallen about 24% last year, the firm said, which is worse than the seltzer category on average, which fell nearly 15%.
☆ High Noon, the top-selling canned cocktail, is expanding beyond vodka
  + stars: | 2023-03-01 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +3 min
New York CNN —As sales of canned cocktails and of tequila soar, High Noon is looking to capitalize on that combo. High Noon Tequila Seltzer hits shelves Wednesday in the United States and will be sold in an 8-pack containing four flavors (lime, grapefruit, passionfruit and strawberry) for a suggested retail price of $21.99. High Noon Tequila Seltzer hits shelves on Wednesday. Or course, High Noon Tequila Seltzer isn’t the first tequila-based premixed cocktail. Gallo jumped on the canned cocktail craze in 2019 with High Noon, a vodka base mixed with several types juice including lime, lemon and mango.
☆ Bud Light and Budweiser are getting a makeovers at this year’s Super Bowl
  + stars: | 2023-01-19 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +5 min
The latter, he said, “broke through” during the Super Bowl, but “needs time and commitment” to grow. In recent years, customers have been increasingly choosing premium or Mexican lagers, putting Bud Light out of favor with some beer drinkers. Garbe said the beer is the company’s “number 1 growth engine” and is soon set to overtake Bud Light in sales. Fox, which will broadcast Super Bowl LVII, is reportedly charging $7 million for a 30-second spot during the February 12 game in Glendale, Arizona. Liquor giant Diageo (DEO) is making its Super Bowl debut this year with an ad for Crown Royal whisky.
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